Flirty Adverts

I am currently working on a brief for Bacardi, which is to advertise Bacardi falvoured rum to 18-24 year old males.  The brief specifies that the outcome should be fun and flirty but not too sexy.  I have been looking at adverts which I think will help give me some inspiration.  I really like the new Vauxhall Corsa Pop Art advert.  It's upbeat, fun and colourful.  It visualises the message perfectly, 'Put the fun back into driving.'  It has an element of that flirty vibe I need to inject into my ideas.  At points in the advert when you see a flash of the headlight it's as if the car is winking at the audience and the pop art imagery adds to this.  The link below is to this advert.

http://www.youtube.com/watch?v=af_tN42lTcE&feature=related

Another advert that I have looked at is the Paco Robanne '1 Million.'  Advertisements for fragrances are always very sexy and engaging.  I have looked at this as an example because it is aimed at a male audience, but it focuses more on the male rather than being overtly sexy using lots of shots of a female model.  The advert portrays the man being in control of everything by the click of his fingers, even the dress of the woman drops as he clicks.  The music used works extremely well with the sequence (Chemical Brothers 'Do It Again').  Men like power and this advert is offering it in a bottle.  Men will want to buy it, but also women will want to buy it for their men.  The link below will take you to this advert.

http://www.youtube.com/watch?v=KFXV_ViibCo